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Horizon Fintex
Horizon licenses and operates global securities exchanges.

The digitization of fan engagement and opportunities to come

By Vanessa Malone

The 2021 summer Olympics look a little different than past years. Due to a recent COVID-19 spike in Tokyo, the majority of events have banned fans from filling the stands.

What we’ve learned after over a year of disruption to live sporting events is that the energy from a live crowd can contribute greatly to a crowd’s TV viewing experience. Organizations and athletes are now turning to technology to implement out-of-the-box solutions that bring fans and athletes together in new ways.

Olympic organizers have kicked off two initiatives that allow family and fans to be with them…


Horizon partners with SME 360 to expand GFX to sports teams and celebrities across Asia Pacific

By Vanessa Malone

“The possibility of not only generating but maintaining viral fan engagement is built into Global Fan Exchange. Our partnership with Horizon and GFX creates an innovative value add for our talent looking to leverage their personal brands and generate new revenue streams.”

Martin Jolly, SME 360 Founder

Last week, we revealed that Grammy-winning, international superstar Armando Christian Pérez, aka Pitbull, has joined Global Fan Exchange’s music division as a strategic advisor!

We’re continuing the momentum by announcing our latest strategic partnership with Sports Media and Entertainment 360 “SME 360” which will expand GFX across Asia Pacific…


What Circle’s SPAC says about the longevity of SPACs and stablecoins

By Vanessa Malone

Special Purpose Acquisition Companies, or SPACs, are back on the radar following the news that Circle, the blockchain payments company behind the USDC stablecoin, is becoming a publicly traded company on the New York Stock Exchange.

The SPAC deal with Concord Acquisition Corp. puts the company at a $4.5 billion dollar valuation.¹

We believe this is promising news for both SPACs and stablecoins, both of which will be offered on our upcoming digital stock exchange and trading app, Upstream.

For SPACs, although the pace has slowed, the market has already surpassed what was generated in 2020 within…


Grammy-winning artist Pitbull’s involvement to advise musicians on new way to leverage their personal brands and fund ventures with meaningful capital on the fan engagement platform

By Vanessa Malone

“It is an honor to join GFX’s music division as a strategic advisor. When I saw the innovation behind the GFX platform, I knew I had to be a part of it. GFX represents the future of fan engagement and will empower forward-thinking artists to fund their dreams.”

— Armando Christian Perez (Pitbull)

This week, we revealed that Grammy-winning, international superstar Armando Christian Pérez, aka Pitbull, has joined Global Fan Exchange’s…


How the fan engagement platform can empower college athletes to capitalize on their NIL following the new NCAA rules

By Vanessa Malone

As of July 1, 2021 college athletes in the U.S. may now profit off their names, images and likeness (NIL) from endorsements, sponsorships and a variety of other business ventures.

Before now, college athletes forfeited the right to their NIL as soon as they signed their scholarship agreements.

Years of pressure from states, Congress, and finally the Supreme Court’s ruling on June 21st which unanimously agreed that the National Collegiate Athletic Association (NCAA) has to follow antitrust laws like everyone else led to the monumental change.

As a result, the NCAA Division I Board of Directors approved…


Maintaining control of your assets on Upstream’s exchange and trading app using blockchain technology

By Vanessa Malone

Upstream, the Horizon-powered exchange and trading app for digital securities, is built using Ethereum blockchain technology.

On the surface, Upstream offers global investors a real-time, secure, and intuitive trading app. Under the hood, Upstream introduces what we believe to be the future of trading featuring some of the highest levels of transparency, accessibility, and investor protections using blockchain technology.

These innovations include taking traditional equity and converting it to tokenized equity, and executing best bids and offers on a public orderbook.

On top of these next generation features, we execute on what we believe to be one…


Why SPACs are here to stay as a global opportunity

By Vanessa Malone

The Special Purpose Acquisition Company (“SPAC”) industry; made up of companies formed solely to raise capital, acquire existing private companies, and take them public, grew at an unprecedented rate over the last two years.

In 2020, already a record year for SPACs, 248 companies raised over $83 billion.¹ Within the first half of 2021, 343 SPACs raised over $107 billion in gross IPO proceeds, surpassing all of 2020.²


How GFX can help drive funding and awareness to charities

By Vanessa Malone

Global Fan Exchange is Horizon’s next generation fan engagement platform that will give fans the opportunity to invest, drive awareness, and share in the success of athlete and celebrity ventures.

Not only are athletes and celebrities empowered to generate their own revenue streams driven by their personal brands, GFX also represents a revolutionary opportunity to give back to fans who played a major role in their success. In exchange for letting fans own a percentage of their venture, fans have the chance to own a real equity stake alongside their favorite athlete, team, musician, or entertainer.

GFX…


Ethereum-powered markets are driving mainstream acceptance and adoption for blockchain technology

By Vanessa Malone

Bitcoin and Ether continue to hold their places as the top two cryptocurrencies by market cap.

Hovering around $684 billion and $306 billion, respectively, these digital currencies are ushering in a new way to transfer money outside the control of a centralized entity.

This is a major feat in itself, yet even more recently, their underlying blockchain technologies are showing application beyond digital currencies.

Whereas Bitcoin acts as a store of value primarily, like digital gold, the Ethereum blockchain acts as an infrastructure for all types of decentralized applications to be built on top of.

Ethereum’s versatility…


Real-time trading, instant settlement, & direct exchange access using blockchain technology

By Vanessa Malone

Stock trading has greatly evolved over the last few decades. Gone are the movie-esque trading floor scenes with hordes of men in suits loudly executing trades.

In the 1980s, exchanges began replacing floor trading with automated trading systems and transactions started to be executed over the phone.

A decade later in the 1990s, those systems were replaced with electronic trading platforms, what most individual traders are used to today. Think TD Ameritrade, Robinhood, E* TRADE, etc.

Instead of having to call a broker to buy or sell a security, investors are able to trade shares through online…

Horizon Fintex

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