Financing films with NFTs

How FRESH KILLS is incorporating NFTs into their offering on Upstream

By Vanessa Malone

Upstream, a MERJ Exchange Market, is now live and available for download iOS or Android!

Upstream aims to be a modern exchange for investors around the world to access and trade exciting opportunities, including fan-driven IPOs tied to entertainers, musicians, athletes, sports teams, along with NFTs (non-fungible tokens) as additional rewards alongside the IPOs.

The first fan-driven IPO available today is for FRESH KILLS, a gripping drama that tells the story of the loyal women of an organized crime family that dominated some of the boroughs of New York City in the late 20th century.

Written and to be directed by Jennifer Esposito, FRESH KILLS intends to be the first feature film to be financed and traded by a global fan base on Upstream via a first-of-its kind IPO.¹

Interested fans and investors in the United States and outside the United States can get started at the website.

Apart from purchasing FRESH KILLS’ securities, fans in the United States and worldwide can support the film and movement by purchasing FRESH KILLS NFTs through the Upstream app using credit or debit cards, USDC stablecoin, or traditional bank payments. These become available to trade when the IPO closes.

More than just a feature film, FRESH KILLS hopes to pave a road for filmmakers to seek an innovative funding path outside of traditional Hollywood funding practices.

We believe the hybrid approach used for FRESH KILLS will enable fans to experience the excitement of filmmaking from beginning to end as film investors and/or proud owners of exclusive NFTs and rewards.

The FRESH KILLS offering has two types of NFTs: FRESH NFTs which are stunning pieces of art designed by award-winning female artist Gala Mirissa only available during this offering; and FRESH-PERK NFTs which include rewards like livestreams with the creators, walking the red carpet, having your name read out in the film, and even a chance to be in the movie!

About Gala Mirissa

  • Finalist in the Visual Artist Award Miami 2018 for Best Technical Innovation
  • Work selected for inclusion in the International Filmmaker Biennale Women in Cinema (Berlin)
  • Named by BeInCrypto on International Women’s Day 2021 as one of the three most influential hispanic women in the cryptocurrency industry who are using NFT (non-fungible token) technology
  • Ranks amongst the top sales in the rank list of NFT by CryptoArt.io.

Check out what FRESH KILLS NFTs and rewards are available for purchase today on Upstream:

FRESH NFTs

Designed by AWARD-WINNING FEMALE ARTIST GALA MIRISSA, and only available during this Offering. The following five NFTs are available for everyone to purchase or bid on from the NFT market in the Upstream app.

  1. THE BRIDGE (F1-BRIDGE) $1,000 — Auction Price* (5,000 available)
Click for full display

2. BETRAYAL (F2-BETRAYAL) — $10,000 — Auction Price* (only 50 available!)

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3. FAMILY(F3-FAM-01) — $50,000 — Auction Reserve Price** (only 20 available!)

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4. TRANSFORMATION (F4-TRN-01) — $150,000 — Auction Reserve Price** (only 10 available!)

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5. FREEDOM — $300,000 — Auction Reserve Price** (only 3 available!)

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*Each NFT auction closes once the reserve bid is met, i.e., a Dutch auction.

**Auction closes when this Offering closes.

FRESH-PERK NFTs

For investors, FRESH-PERK NFTs, and associated perks, are in addition to the ownership of the security purchased in any of the Offerings. FRESH-PERK NFTs are also available to all fans as standalone NFTs who want to support FRESH KILLS and will be auctioned via the Upstream App.

The following seven FRESH-PERK NFTs, or rewards, are available for everyone to purchase on the NFT market in the Upstream app.

  1. The INCLUSION ELEVATORS NFT (FP1-INELE) — $25 Auction Price*

2. The MOVEMENT MAKERS NFT (FP2-MOMK)— $150 Auction Price*

Rewards: You will receive a DIGITAL COPY of the SCRIPT signed by the writer and director Jennifer Esposito and the cast of the film. You will receive a DIGITAL POSTER of the film when the film is ready for distribution.

3. The RULE BREAKERS NFT (FP3-RUBR)— $1,500 Auction Price*

Rewards: You will receive ALL OF THE ABOVE plus an invite to a VIRTUAL SCREENING with the Director, Producers and any available CAST members to view the film together and take part in a Q&A afterwards.

4. The DISRUPTORS NFT (FP4-DISR)— $10,000 Auction Price* (only 45 available!)

Rewards: You will receive ALL OF THE ABOVE plus your name will be in the end CREDITS under THE DISRUPTORS section.

5. The DIVERSITY ADVOCATE NFT (FP5-DAV-01) — $100,000 Auction Reserve Price** (only 25 available!)

Rewards: You will receive ALL OF THE ABOVE plus an invitation for you and a guest to walk the RED CARPET and join us at the PREMIERE and the AFTER PARTY!!
(Travel not included).

6. The GAME CHANGERS NFT (FP6-GCH-01) — $250,000 Auction Reserve Price** (only 10 available!)

Rewards: You will receive ALL OF THE ABOVE, plus an “CO-EXECUTIVE PRODUCER” CREDIT on the film, which includes your name in the film credits and on IMDB. The GAME CHANGERS also includes a SET VISIT in person or virtually. (Travel not included).

7. The VISIONARY NFT (FP7-VIS-1) — $500,000 Auction Reserve Price (only 3 available!)

Rewards: You will receive ALL OF THE ABOVE plus an “EXECUTIVE PRODUCER” CREDIT on the film, which includes your name in the film credits and on IMDB. As a VISIONARY you also get a virtual or in-person DINNER with the filmmaker, the producers and the team behind this incredible platform.
(Travel not included).

*Each NFT auction closes once the reserve bid is met, i.e., a Dutch auction.

*Auction closes when this Offering closes.

How to purchase FRESH NFTs and FRESH-PERK NFTs on Upstream

  1. Download Upstream on IOS or Android.
  2. Tap sign-up and go through our streamlined onboarding process.
  3. Login and fund your account using PayPal, USD, or USDC Stablecoin. All Dollar deposits to Upstream accounts, U.S. and non-U.S., will be FDIC-insured up to $250,000. FRESH TIP: The quickest way to fund your account is to navigate to the Investor screen on the app, tap debit or credit card, tap Fund with PayPal and do as prompted. You don’t have to have a PayPal account to fund your account using credit and debit card.
  4. Navigate to Market, tap NFT where you’ll find a list of FRESH NFTs from award-winning artist Gala Mirissa and FRESH-PERK NFTs associated with incredible perks like livestreams with the creators, walking the red carpet, having your name read out in the film, and even a chance to be in the movie!
  5. Tap Bid.
  6. When the Auction closes, you’ll be allocated your NFT.

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