Why celebrities are looking at Global Fan Exchange to mobilize fans & fund their ventures

By Vanessa Malone

Global Fan Exchange “GFX” is Horizon’s next generation fan engagement platform giving fans the opportunity to invest, drive awareness, and share in the success of celebrity and athlete ventures.

A few weeks ago we explored how Global Fan Exchange offers next generation athlete financing and what makes GFX unique. Now we want to explore how musicians, entertainers, and other celebrities can leverage the platform to fund their next big ventures.

The market

We believe Global Fan Exchange is the next step for this movement, offering tools for celebrities to accelerate their ventures while giving back to their fans who played a big role in their success.

Because Global Fan Exchange is made up of a team of Wall Street bankers, crowdfunding pioneers, world-class software developers, athletes and entertainers; we believe the sky is the limit for artists ready to let their fans fuel and share in their success.

Artists can work together with Global Fan Exchange to…

  • Sell a % of their music royalty
  • Re-record their masters
  • Fund their next tour
  • Create memorabilia NFTs (non-fungible tokens)
  • & more

In exchange for selling a small percent of the venture to fans, celebrities have the opportunity to raise meaningful crowdfunded capital from fans who’ll be brand ambassadors throughout the lifecycle of the ventures. The possibility of not only generating, but maintaining viral fan engagement is built into Global Fan Exchange.

How it works for celebrities who invite fans to own a stake in their career

GFX makes corporate, compliance and offering requirements userfriendly for the artist.

1. Set your funding goal

Our GFX experts will help determine your funding potential based on your venture goal and needs.

2. Create your branded shares & funding goal

GFX has a substantial partner program to identify the right crowdfunding platform and trading venue for your shares.

3. Launch crowdfunding offering to fans

This is your time to shine. Share your unique investment opportunity with fans through the GFX platform, social, email, PR etc. GFX includes advanced onboarding technology and investor management tools to support a seamless offering.

4. Secondary trading for fans

Through Global Fan Exchanges’ affiliation with Upstream; a Horizon-powered, regulated stock exchange for digital securities, eligible fan-driven assets classes will be able to trade in real-time from a user-friendly trading app. We aim to make GFX the ultimate hub for fan offerings.

Benefits for celebrities

  • % ownership shares in the fan venture that are tradeable on Upstream ​& benefit from any share value growth & dividends alongside fans
  • Innovative fan engagement initiative to create brand ambassadors
  • User-friendly smartphone app to engage with your biggest supporters

Benefits for the fans

  • Potential for dividends
  • Potential for trading shares with other fans on regulated markets
  • User-friendly smartphone app to trade shares
  • Unique engagement opportunities

GFX offers an innovative fan engagement platform to help seamlessly manage your entire offering. Interested fans can learn more and join the investor waitlist at https://globalfanexchange.com/. Interested celebrities and athletes can reach the management team at horizon@globalfanexchange.com.

About Global Fan Exchange

About Upstream:


The foregoing post contains forward looking statements relating to the business of Global Fan Exchange and its affiliated companies. All statements, other than statements of historical fact included herein are “forward-looking statements.” These forward-looking statements are often identified by the use of forward-looking terminology such as “believes,” “expects” or similar expressions, involve known and unknown risks and uncertainties. Although Global Fan Exchange believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this post. Global Fan Exchange does not assume any duty to update these forward-looking statements.

GFX is not a registered broker dealer and will not take commission based fees. Securities transactions are conducted through registered broker dealers in the United States and internationally on Upstream, which is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges and full member of ANNA. THIS PRESS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL SECURITIES OR THE SOLICITATION OF AN OFFER TO BUY SECURITIES IN ANY JURISDICTION WHERE SUCH OFFER OR SOLICITATION IS NOT PERMITTED.

Horizon licenses and operates global securities exchanges.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store